The new report, Market Shift, outlines how the safety bar has been raised in personal care products by pioneering companies like MVO and a short list of others.
11.30.2011– A new report released today by the Campaign for Safe Cosmetics, “Market Shift: The Story of the Compact for Safe Cosmetics and the Growth in Demand for Safe Cosmetics”, details a seven year effort to change the level of safety within the cosmetics industry and create a new standard of best practices to avoid chemicals banned by health agencies outside the U.S., while fully disclosing product ingredients to consumers.
Spear headed by a coalition of non-profit organizations, including the Environmental Working Group, the Breast Cancer Fund and Friends of the Earth, the Campaign for Safe Cosmetics has identified a list of companies that have met the goals of the Compact for Safe Cosmetics--labeled as Champions in the effort for safer products, each company is demonstrating best practices and leadership by:
1. Making effective products without using ingredients prohibited for use in cosmetics in other countries.
2. Disclosing all their ingredients, including those that make up "fragrance," showing that it’s not necessary to hide these ingredients from the public.
3. Working together with non-profit health groups to increae market demand for safe, sustzinable products and practices.
Natural skincare company Marie Veronique Organics, included on the report's short list of companies named as Champion, has long been recognized as an early advocate for safer products, developing proprietary formulations that are free from toxins, petroleum-based products, nanoparticles, or anything else that’s potentially harmful. From the humble beginnings of MVO in a Berkeley kitchen, founder Marie Veronique-Nadeau has been committed to a no toxins, not ever, philosophy. “At MVO, what we put in our products is as important as what we don’t.”
A melanoma survivor, Marie Veronique Organics’ CEO Hillary Peterson, is passionate about creating and marketing products that are safe and effective. “I had a melanoma ten years ago,” says Hillary. “I also had thyroid cancer fifteen years ago. With those two occurrences in mind, a healthy lifestyle took on a new meaning for me.”
Hillary—now in remission for 10 years—is thrilled to be investing her time and energies into a skincare company that cancer survivors and all consumers can feel good about. “It means a lot for me to go to work everyday and grow a business that helps people age gracefully without exposure to toxins. We are excited to be recognized as a Champion and will continue to advocate for safer products, working with groups like the Campaign for Safe Cosmetics to ensure we continue, as an industry, to place the safety of consumers as a top priority.”
Download the Market Shift report: Market Shift
Visit the Campaign for Safe Cosmetics: http://safecosmetics.org/marketshift
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