We know first hand that if a skin routine is complicated, you simply won’t follow it. That’s why we kept things really simple with 4 steps to follow in the morning and again at night. We even marked each product with a 1, 2, 3 or 4 so you know exactly when to use it. If you want to learn more about why each step is important to the overall health of your skin, read on.
Protect from UV exposure to reduce cancer risk and prevent unnecessary aging.
An ounce of prevention is worth a pound of cure, especially when it comes to sun protection. And the younger you start taking precautions, the better. Using SPF 15 during the first 18 years of life lowers skin cancer odds by 80%. Even though you're probably well past 15, sun protection is still essential.
The most important anti-aging measure you can take is to protect against UVA exposure--every day, rain or shine, winter or summer. UVA comes through clouds and through glass, and is present from dawn till dusk. Which means there's no time during the day when sunscreen is not required. For cancer prevention, broad spectrum UVA/UVB protection is essential. MVO sunscreen products provide protection from both UVA (the aging rays) and UVB (the burning rays). Non-micronized zinc oxide, our active sunscreen ingredient (vs. nano zinc or nano titanium) is the safest and most effective sunscreen. It’s a physical sunblock that reflects UV rays without releasing free radicals (learn more about them below). The FDA gives non-micronized zinc oxide a category 1 rating, meaning that it’s safe even for sensitive and compromised skins. MVO’s proprietary non-micronized zinc oxide formulation absorbs into the skin without leaving a greasy or ghostly white film, so it provides superior protection and looks good on your skin, too.
A word (or two) about free radicals. Some dermatologists say that as much as 95% of wrinkles are caused by free radical damage from sun exposure. Free radicals generated by UV light do damage at all levels of the skin. In the dermis, free radicals cause wrinkles by activating metalloproteinases that break down collagen. They also attack cell structures such as t-cells, keratinocytes, melanocytes, and fibroblasts, causing visible signs of aging such as wrinkles, sun spots and keratoses. In addition, free radicals can cause cancer by changing the genetic material, RNA and DNA, of the cells.